Content Creator and Social Media coordinator

Key responsibilities:

1. Content Creation

• Visual and Written Content: Develop graphics, videos, and written posts that align with the brand's voice and visual identity.

• Storytelling: Craft compelling narratives for campaigns that resonate with the target audience.

• Editing and Optimisation: Ensure all content is polished and optimised for each platform (e.g., using the right video formats, image sizes, and character limits).

• Trend Adaptation: Stay current on trends (memes, challenges, popular hashtags) and adapt them creatively to fit the brand’s tone and objectives.

• Consistency: Maintain a consistent posting schedule to keep followers engaged and build audience anticipation.

  
  

  2. Social Media Strategy & Management

• Platform Strategy: Choose the right platforms based on where the target audience is most active (e.g., Instagram, TikTok, LinkedIn, etc.) and develop unique strategies for each.

• Campaign Development: Design and execute campaigns that have clear goals, whether for brand awareness, engagement, or sales conversions.

• Audience Engagement: Actively respond to comments, messages, and mentions to foster a loyal community and build relationships with followers.

• Analytics & Reporting: Track and analyse the performance of posts, stories, and campaigns using tools like Instagram Insights, Google Analytics, or Sprout Social, and adjust strategies accordingly.

• Paid Advertising: Manage and optimise paid social media campaigns (like Facebook and Instagram ads) to reach a broader audience or specific demographics.

  
  

  3. Brand Voice & Community Building

• Tone of Voice: Maintain and evolve the brand’s voice to ensure consistency across all content and interactions.

• Community Management: Build and nurture an engaged community, encouraging user-generated content, responding to followers, and creating a positive brand environment.

• Influencer & Partner Collaborations: Identify potential influencers, brand ambassadors, or partners and coordinate with them to broaden brand reach.

  
  

  4. Creativity Meets Analytics

• This role is a blend of creative intuition and data-driven decisions. You’ll use analytics to inform future posts and campaigns, while relying on creativity to make them memorable and engaging.

  
  

  Skills Needed

• Creativity & Storytelling: You need a passion for storytelling, an eye for aesthetics, and the ability to transform ideas into engaging content.

• Technical Social Media Knowledge: Understanding each platform’s best practices, tools, and algorithms is key.

• Communication & Writing Skills: Excellent communication is essential for writing captions, stories, and engaging with followers.

• Analytics & Reporting: Familiarity with analytics tools to track performance and make data-driven decisions.

• Project Management: Strong organisation and time-management skills to juggle multiple campaigns and content deadlines.